ROB’S MISSION FOR SEMA
1
EMBRACE NEW VEHICLE TECHNOLOGY
New technologies such as EV powertrains are already attracting new buyers and enthusiasts to the aftermarket for their massive performance benefits alone. Both gas-powered technology and new powertrain technologies can coexist in the aftermarket.
2
INVEST IN WORKFORCE TRAINING
To better equip the industry for the future, it is essential that SEMA supports colleges, universities, and trade schools prioritizing workforce development, upskill training, and other vehicle technology curriculum in their automotive programming. By investing in these areas, the auto industry will be better prepared to tackle the changing demands of consumers, while also providing meaningful, long term careers for those looking to stay ahead of the latest automotive trends.
3
GROW TOTAL ADDRESSABLE MARKET
Since the automotive market began, it has truly been the consumers who have been the most influential drivers of industry trends through their purchasing decisions. Whether you are a painter, fabricator, welder, manufacturer, builder, or distributor, a growing TAM will benefit the aftermarket and SEMA members.
FAQs
Which SEMA initiatives do you think are the most important?
“You may imagine I’d name Electrification as the most crucial priority; however, I view electrification as a means to both preserve and grow motorsports, as well as, a way to address complex vehicle technologies and improve OEM relationships in the aftermarket. I have helped pioneer efforts that bring both OEMs and aftermarket leaders to the table to discuss training standards for e-mobility technicians and plan to use my board position at SEMA to facilitate the same conversations with regards to OEMs and complex vehicle technologies.”
What industry weaknesses would you focus on if you were on the SEMA Board of Directors?
“Not only are aftermarket technologies evolving, but so is the way we do business. As a SEMA board member, I would focus my efforts on making sure SEMA members have access to high quality data and training around emerging technologies as well as professional development on new business strategies. Whether it’s leveraging new forms of media for better product visibility or understanding direct to consumer business models, I will help bring professional development opportunities to SEMA members.”
Why do you want to be on the SEMA Board of Directors?
“Whether as a SEMA member you resist or embrace the introduction of e-mobility technology in the aftermarket, it is happening. As a lifelong gear-head and believer that both my Chevy big-block and my EV belong side-by-side in my garage, I am passionate about ensuring SEMA has an expert in EV technology that can accurately represent your voice to help grow our association for generations to come.”
